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   POSITION DESCRIPTION

JOB TITLE:                               Digital Fundraising Manager

LOCATION:                             Wellington

CONTRACT TYPE:              Permanent

REPORTS TO:                         Fundraising Director

DIRECT REPORTS:              Digital Content Coordinator                                                                                                                   

Context and purpose of the position:

Save the Children has seen significant growth in its fundraising income and donor base over the last four years. Part of the recent growth has been driven through our digital programme, in support of our two-step lead generation channel, our DRTV campaigns and in our newly-introduced direct-to-digital campaigns.

We’re on the hunt for an experienced, progressive and passionate digital marketing professional to play a key role in the Fundraising team.

As our Digital Fundraising Manager, this varied role will see you sink your teeth into several digital channels including Paid Search, Social Acquisition, Display, Lead Generation & Email Campaigns. As a manager, you will be responsible for driving our online donor acquisition campaigns, overall brand awareness online and leading the Digital part of the Fundraising team. This will see you feed into strategy that will guide our growth, write executive reports and business cases, and mentor the Digital Content Coordinator.

You will drive the digital marketing strategy as part of the overall fundraising plan to ensure digital outputs align with business objectives, while working alongside a team of engaged, motivated and creative fundraising professionals. You will support and lead the delivery of compelling, connected supporter experiences with strong financial results.

This role will report into the Fundraising Director & work closely with them as well as our media & creative agencies to drive digital campaigns from conception to execution, performance analysis to optimisation. You’ll be working in a fast-paced environment, always seeking opportunities to acquire new donors in a cost-effective manner.

Key areas of Responsibilities:

TASK

KEY RESULT AREAS

Deliver the Digital Fundraising Strategy through Digital Marketing

·    Provide day to day management for all digital activities, ensuring that digital initiatives are aligned to the overall strategy and within budget

·    Manage in-house or agency campaigns around Paid Search, Display, social media marketing and remarketing, including campaigns for lead generation, single gifts and regular giving

·    Work proactively with data broker to optimise data mix for lead generation two-step campaigns, monitoring daily results to maintain a consistent conversion rate

·    Responsible for meeting monthly lead and donor targets as well as maintaining set cost per lead and cost per acquisition

·    Develop and maintain positive high-level relationships with agencies and other service providers including developing briefs and overseeing campaign delivery

·    Build landing pages and email journeys to engage and nurture new leads, optimise acquisition campaigns and grow our supporter base

·    Ensure all digital marketing activities follow organisational, brand and child safeguarding guidelines

Manage the fundraising website & email platform

 

·    Manage the relationship with our web development agency to ensure our fundraising website is fit for purpose, delivers optimal user experiences and is in line with organisational objectives

·    Manage, monitor and look to improve conversion rates on the donation forms while proactively minimising exposure to fraudulent transactions

·    Manage the backend of the online shop, housed on Shopify

·    Evaluate the current email/marketing automation platform and scope alternatives

Manage the Digital team

·         Line-management of digital fundraising team, including having regular one-to-one meetings, managing workloads, coaching through challenges, and reporting back to the Fundraising Director on progress

·         Oversee organic social media content plan and implementation

·         Oversee SEO content strategy and implementation

Provide digital support across the organisation

·    Support DRTV, Bequest, and appeal campaigns with relevant, targeted digital advertising across appropriate channels

·    Assist Advocacy and Research Director in scoping online solution for new Schools programme

Perform regular analysis and reporting

·    Measure and report on the performance of all digital marketing campaigns, optimisation initiatives and digital acquisition through paid activity.

·    Manage budgets and expenditure for all digital activity in line with broader organisational Fundraising budget.

·    Deliver post campaign analysis on all digital fundraising campaigns including results, learnings and recommendations

·    Work with Database team to improve attribution of digital income and donors

·    Monitor and report on the ongoing organisational presence on social media (Twitter, Facebook etc.)

·    Write periodic reports for Senior Management detailing the performance and progress of digital campaigns and projects

Monitor for and act on new opportunities

·    Work with the Fundraising Director and other colleagues to take advantage of new fundraising products and opportunities

·    Keep abreast of new developments in the digital space with a focus on ways SCNZ could improve its Fundraising programme, efficiency and performance

This role may also include any other duties within reasonable limits, as requested by your line manager. Specific Key Performance Indicators for your role will be developed and reviewed by you and your line manager in conjunction with the current business plan and needs of SCNZ.

 Person Specification:

The Digital Fundraising Manager will be expected to have, further develop and utilise the following skills, experience and qualities while working for Save the Children New Zealand:

Experience:

  1. Has a minimum of 3+ years’ experience in digital marketing role(s) with lead generation and website management responsibilities
  2. Has a minimum of 1 year experience leading a team and/or managing people
  3. Has experience working with internal teams & able to effectively manage external suppliers on digital campaigns and platforms to achieve objectives
  4. Can demonstrate proven & illustratable success in digital marketing to achieve business goals
  5. Has experience working with social media platforms – Facebook (Facebook Business Manager), Instagram and other evolving social platforms
  6. Has experience managing website and landing page platforms (Silverstripe and Unbounce)
  7. Has experience in developing and managing targets, KPIs, and expenditure budgets
  8. Has experience working in fundraising or a non-profit (ideally)

Skills & qualifications:

  1. Has a qualification in and / or proven technical experience in digital and social media marketing, including SEO, Facebook, Adwords, Display and PPC
  2. Possesses strong project management skills, with the ability to prioritise workload, work under pressure and to tight deadlines
  3. Is confident in monitoring & analysing website/traffic performance in Google Analytics
  4. Is highly analytical with a strong ‘test & learn’ approach to improving digital marketing and conversion initiatives
  5. Has excellent written and oral communication skills to engage with our external stakeholders

Person Specifications

  1. Is able to think creatively and look for new opportunities to deliver agreed fundraising KPIs
  2. Is eager to learn new skills and keep up with latest trends
  3. Has strong business sense, with understanding of how parts of the business may affect others
  4. Has the ability to develop strong internal relationships to drive collaboration and teamwork
  5. Is able to display a genuine energy and passion for the work Save the Children does, as well as a commitment to the vision, mission, values, principles, and aims of Save the Children
  6. Has an entrepreneurial, can do and open to learn attitude, a doer and a team player
  7. You must have the legal right to live and work in New Zealand

 

Save the Children’s Organisational Values:

SCI VALUES

SCI DEFINITIONS

DEMONSTRATED BEHAVIOURS

Accountability

We take personal responsibility for using our resources efficiently, achieving measurable results, and being accountable to supporters, partners, and most of all children

·   Takes personal responsibility for key deliverables

·   Happy to admit mistakes, and learns from both mistakes and successes

Ambition

We of are demanding of ourselves and our colleagues, set high goals, and are committed to improving the quality of everything we do for children

·   Sets clear goals and objectives that are ambitious in their nature

·   Is committed to continuous improvement in work efforts and activities

·   Proactively seeks relevant opportunities

·   Demonstrates personal drive and commitment

Collaboration

We respect and value each other, thrive on our diversity, and work with partners to leverage our global strength in making a difference for children

·   Team player who works co-operatively with colleagues

·   Is fair and reasonable to others

·   Able to clearly understand organisational priorities

·   Identifies and maintains key stakeholder relationships effectively

Commitment

We are fully committed to upholding children’s rights for all children wherever they may be, or whatever their circumstance

·   Demonstrates personal commitment to understanding and upholding children’s rights

·   Can apply a child rights approach to all relevant work tasks

·   Willing to speak up for children’s rights, collectively or individually, when opportunities arise

Creativity

We are open to new ideas, embrace change, and take disciplined risks to develop sustainable solutions for and with children

·   Innovative in approach to their role

·   Embraces and supports organisational change

Integrity

We aspire to live the highest standards of personal honesty and behaviour; we never compromise our reputation and always act in the best interests of children

·   Acts with honesty and transparency in all dealings, maintaining an ethical approach to work

·   Behaviour in accordance with SCNZ and SCI good conduct guidelines

 

 

 
 
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