skip to main content

Well Foundation

Position Description - Fundraising Manager

Well Foundation is the official charity of North Shore Hospital, Waitākere Hospital and community health services across West Auckland, North Shore and Rodney. 

Through the generosity of their supporters, Well Foundation has successfully funded more than 70 projects since 2015; raising more than $12 million dollars for health projects that benefit their community. Our projects range from mental health and oral health projects in schools, through to multi-million-dollar projects to help create state-of-the-art facilities within our hospitals.

100% of funds raised go directly to support projects that benefit our community. For information on current and past projects visit: 

Position Title

Fundraising Manager

Position Type

Permanent Full Time (40 hours)


Well Foundation


North Shore Hospital (Takapuna) & Waitākere Hospital (Henderson)

Reports to

Director of Fundraising and Communications

Direct Reports


Functional Relationships with


Well Foundation Board of Trustees

Well Foundation Team – CEO & Business Support Executive

Well Foundation ambassadors

WDHB Executive Leadership & Senior Management Teams

WDHB Communications Team

WDHB medical and general staff

Hospital and Well Foundation Volunteers



WDHB patients and family

Waitemata community

Prospects, supporters and donors

Major donors and philanthropists

Trusts & foundations

Community groups, business associations and schools

Waitemata SME and Corporates

Suppliers, contractors & service suppliers

Other healthcare and fundraising organisations



To implement, grow and manage key fundraising programmes for the Foundation.

The Fundraising Manager will work with the Director of Fundraising and Communications to develop and implement a coordinated, integrated and enduring fundraising plan.

To develop, manage, implement, monitor and evaluate fundraising activity, including individual giving, mid donor programmes, peer to peer, digital and community fundraising.





·         Work with Director of Fundraising and Communications to develop annual fundraising plans that meet required financial targets

·         Implementing the annual plan as required, meeting identified objectives

Individual Giving

·         Develop, support and grow the Foundation’s individual giving programmes, including regular giving, bequests and grateful patients

·         Work with the Director of Fundraising and Communications to ensure digital acquisition and conversion of the engaged community is effective

·         Build relationships and acquire mid-level donors through the local business community and business associations

·         Support the Director of Fundraising and Communications as and when necessary with major donor solicitation, retention and research


·         Create and post stories and content to all social media channels and websites in line with agreed strategy and plan

·         Create content and distribute monthly eDM to Foundation database

·         Ensure Well Foundation website is up to date, engaging and traffic is monitored and reported to the wider team

Community Fundraising

·         Research community fundraising opportunities for the Foundation and help grow a portfolio of community and peer to peer fundraisers

·         Attend networking and public speaking opportunities at community organisations

·         Manage requests from the community for assistance with setting up pages on peer to peer fundraising platforms  such as Givealittle and provide support to fundraisers as they undertake their challenge

·         Support all community fundraising events and attend whenever possible

·         Appropriate stewardship and thanking of all community donors

·         Feed in community stories and content to the communications calendar

Database & Reporting

·         Maintain accurate and clean donor data

·         Track all potential and actual donors, campaigns and opportunities in the CRM, to allow for accurate measurement and planning of activity

·         Work closely with the organisation’s Business Support Executive to ensure best practice for the CRM

·         Provide accurate and regular reporting on fundraising programmes against target to the Director of Fundraising and Communications


·         Assist Director of Fundraising and Communications with the Trusts and Foundations programme as required.  Including information gathering, grant application writing and accountability reporting


·         Plan and execute mid-level donor events with the support of the wider Foundation team

·         Assist the Director of Fundraising and Communications with major donor event planning, execution and follow-up stewardship

Relationship and Communications

·        Develop and maintain strong collegial relationships with the DHB staff
Represent the Foundation at DHB Staff Induction events – setting up a Foundation stand, answering queries from new staff and promoting database sign-up

Professional Development

·         Establish annual goals, objectives and performance targets and create strategies to achieve them

·         Attend educational opportunities, conferences, training courses


·         Undertake other activities as may be required from time to time as directed by the Director of Fundraising and Communications.

·         Monitor fundraising developments in the fundraising sector in New Zealand and overseas

Statutory & Treaty of Waitangi obligations


·         Ensure the professional and political integrity of the Foundation and WDHB by carrying out all functions in compliance of the Treaty of Waitangi and by demonstrating a serious commitment to keeping the treaty alive.

·         Show sensitivity to cultural complexity in the workforce and patient population.

Individual Responsibility for Workplace Health and Safety - Health and Safety in Employment Act 1992

·         Company health and safety policies are read and understood and relevant procedures applied to their own work activities

·         Workplace hazards are identified and reported, including self- management of hazards where appropriate




·         A tertiary qualification in a relevant field is desirable


·         Minimum 5 years previous broad fundraising experience

·         First-hand experience of developing and delivering fundraising and/or marketing strategies

·         Proven marketing, communications and customer relations experience

·         A successful track record in delivering fundraising plans

Technical Skills and Knowledge

·         Well-developed skills in digital fundraising, social media campaigns and project management

·         Competent user of CRM tools

·         Computer literate with the ability to use and exploit modern communication technologies and mediums

·         High degree of confidence in MS Office

·         Understanding of the New Zealand health sector preferred but not essential.



·         Exceptional relationship building skills with the maturity, perspective and credibility necessary to influence senior managers as well as key stakeholders and donors of all levels

·         Superior written and oral communication skills

·         A strong work ethic and attention to detail

·         Proven planning and organisational skills

·         Network and relationship building skills

·         High level analytical, conceptual and problem-solving abilities


·         Knowledge of, and experience and networks in the health sector

·         Experience of working as an entity within a larger organisational structure, developing and executing objectives within a larger strategic and organisational context

Personal Qualities

·         Driven and outcome-focused

·         Passionate and enthusiastic

·         Endears trust and demonstrates high integrity

·         Innovative and creative

·         Flexible and open

·         Resilient and able to overcome objections

·         An optimistic approach to work and an outgoing and positive personal style

·         Enthusiasm for the aims of Well Foundation and work in the not-for profit sector



 Well Foundation shares the DHB’s promise to the Waitematā community of Best Care for Everyone, and this is the standard of how we work together.

Regardless of whether we work directly with patients/clients or support the work of the organisation in other ways, each of us makes an essential contribution to ensure best care for every single patient/client using our services


Everyone matters

Every single person matters, whether a patient / client, family member or a staff member

With compassion

We see our work in health as a vocation and more than a job, We are aware of the suffering of these entrusted to our care. We are driven by a desire to relieve that suffering. This philosophy drives our caring approach and means we will strive to do everything we can to relieve suffering and promote wellness.


We need to be connected with our community. We need to be connected within our organisation – across disciplines and teams. This is to ensure care is seamless and integrated to achieve the best possible health outcomes for our patients/clients and their families.

Better, best, Brilliant

We seek continuous improvement in everything we do. We will become the national leader in health care delivery.


Due to the nature of this role and working within a healthcare environment, in order to align with the government requirements, you will need to be fully vaccinated against Covid-19 to be considered for this opportunity.





+ Text Size -